How much to advertise on instagram first step in determining how much to advertise on instagram is to figure out how large of a budget you want to dedicate to it. While it may seem counterintuitive to spend less money on Instagram ads than you would on other platforms like Facebook, the truth is that a smaller budget can lead to more effective results. Having a small enough budget that you won’t be over spending will help you to focus on creating high quality ads and getting the right insights from your campaigns.

Understanding Snapchat CPM: What it Means for Your Advertising Budget

A lot of factors can affect the cost of your Instagram ads, including audience targeting and ad creative. For example, choosing an objective that’s higher up in the marketing funnel will cause your campaign to cost more than one that’s more focused on brand recognition.

Another factor is competitor activity. Active competitors in your same industry can make it difficult to capture attention from the same audiences, leading to a bidding war and higher costs. This is why it’s important to develop a competitive analysis of your competitor’s strategies and see how you stack up against them.

The last thing you want to do is make your ad look like an advertisement. Using natural, authentic content to showcase your product or service in action can help your ad stand out and create more interest from potential customers. For example, if you’re selling an app that helps people streamline their workflow, you could use a video or carousel ad to show how it works for real users.