Social media for the dentist for dentists can be tricky, as it’s a specialized field with not a lot to share that’s universally appealing. However, a thoughtful, creative approach can help you to stand out amongst the competition and make your dental practice visible to more people.
A great way to build trust with your followers is to post patient testimonials. Ask your patients to write a short review of their experience, and make sure you have their written permission before posting. If you have a video camera, film an office tour to show people what they can expect when they come to your dental practice. This can be particularly helpful for new patients who are not sure what to expect at their first visit, as it helps break down the fear and anxiety they may feel.
Social Media for Dentists: Best Practices
Another great idea for dental social media posts is educational content. Whether you have some fun facts about gum disease or explain what signs and symptoms to watch out for in TMJ Disorder, this kind of information can really help your audience!
It’s also important to keep up with your office news and share it on social media. If you have a new piece of dental equipment, or your team is getting some further training on a particular procedure, it’s a good idea to let your followers know. This shows that your dental office is constantly improving and evolving, which can make patients feel comfortable when they are in the chair.
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